How To Become A Club Supporter
Welcome Prospective Partners!
Thanks for your interest in Bo
ys & Girls Clubs of New Haven. We are always open to new corporate partners and want to share an overview of how our cause-related marketing process works. In assessing prospective partners, our cause-related marketing team looks for companies with solid brand images and reputations. Whether new or established, any prospect we consider must have a strong corporate mission and be a leader in their industry. One of our key guiding principles is that our partners must raise awareness about our national organization as well as money for BGCA and local Clubs. BGCA will never endorse products, promote the sale of products or mandate that our Clubs endorse, purchase, or sell any product.
We have three main types of partnerships:
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Strategic Alliances are partnerships which create new programs that support the organization's long-term strategic plan.
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Sponsored Programs are existing programs, which are available to be underwritten.
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Market Promotions take place in a windowed period of time and can be a one-time promotion or annual event.
Studies show two-thirds of Americans report having greater trust in those companies aligned with a social issue. Providing a better future for and protecting America's children remains the public's top priority. 1
As more companies realize the economic benefits of this emerging discipline, we have had numerous inquiries. If your company would like to discuss a potential cause-related marketing partnership, please contact Stephanie Barnes at the Boys & Girls Clubs of New Haven today! Ms. Barnes can be reached by email at stephanie.barnes@bgcnewhaven.org or aby phone at (203) 787-0187.
1
1999 Cone/Roper Cause Related Trends Report